Hi, I’m Kristina Milic
Senior Product & UX/UI Designer
7+ years leading eCommerce design for US agencies.
Specializing in Shopify & Adobe Commerce.
My Recent Projects
CASE STUDY: LINERS
A complete redesign of the configurator and product flow that significantly improved clarity and reduced abandonment.
eCommerce | UX Diagnosis Analysis | Wireframes | UI Design System Foundations | Visual design
Add to Cart Rate Increased
Conversion Rate Growth
eCommerce Portfolio
A curated selection of homepage, PDP, and category page designs showcasing conversion-focused UX patterns across Shopify and Magento projects.
Design Mindset
- Simplifying complexity and designing with clarity and purpose
- Defining the real problem before exploring solutions
- Designing with business goals and measurable outcomes in mind
Working Style
- Taking full ownership from discovery to delivery
- Collaborating closely with clients, PMs and developers
- Using research, data and AI tools to move faster and make better decisions
Personal Side
- Calm, curious, detail-oriented and solution-focused
- I love travel, nature, yoga, cats and art
- Always learning, especially about behaviour, psychology and health
What My Team & Leads Say About Me
“She’s so much more than a designer. She always thinks strategically and with a purpose, keeping the best interests of the client at heart.”
Anonymous Team Appreciation
MANAGER FEEDBACK FROM MY YEARLY EVALUATION
“There’s a high amount of trust in you from both customers and teammates. I often hear teammates say “Let’s ask Kristina and see what she thinks” — that speaks volumes about how you work and operate in your role.
You are extremely dependable. Even though there is a large difference in time zones, it doesn’t ever feel that way. You are always responsive and accountable on your projects. You have proven time and time again that you can handle tight client deadlines or competing projects or tasks.
I have seen you present to clients that I have seen be difficult with others in the past, and they always come out seeming very happy and excited about the recommendations you make — even if the recommendations may indicate a lot of changes they need to make. Much of the time, I see clients nodding along with your recommendations, or when they ask questions, you always have a thoughtful response that makes them feel at ease.
March 7th, 2025 | Brian Berryman, Human Element
“Since Kristina joined our team, I feel like our design approach has been energized. Her talent and experience have impressed our internal team and our clients, too.”
Anonymous Team Appreciation
“Kristina communicates her thoughts & ideas well. More important, she also listens to feedback and really hears it, and then she is able to incorporate it into her work effectively. Also, she is able to ask clarifying questions or explain reasons for choices she’s made in her work. I really appreciate this about her!”
Anonymous Team Appreciation
“Kristina’s best strength is always letting us know her recommendation, even if it’s not what the client has asked for. It makes for a better end product and allows the client to know that we’re always looking for a better way.”
Anonymous Team Appreciation